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Lopez, E.T. & Sauva, D. B. (2017). All Gyn, No Pain: A Study on the Gynecological Health Information Behavior of Filipino Women, Unpublished Undergraduate Thesis, University of the Philippines College of Mass Communication.

This thesis describes the gynecological health information behaviors of Filipino women (aged 15 and above) living in Metro Manila, including the factors affecting such behaviors as guided by the Risk Information Seeking and Processing (RISP) Model. The following are the variables tested in the study: demographics, attention to health and medical information on media, informational subjective norms, information insufficiency, perceived information gathering capacity, and relevant channel beliefs. Additionally, the current effort probes on how Filipino women’s gynecological health information behaviors vary across four age groups (15-18 yo, 19-39 yo, 40-64 yo, and 65 years old and above). Results indicate that among the aforementioned factors, Filipino women’s (1) perceived information gathering capacity, (2) informational subjective norms, and (3) relevant channel beliefs were observed to be the significant predictors of their gynecological health information seeking, processing, and use.

Filipino women’s educational attainment was the lone demographic characteristic significantly related to all of the components of gynecological health information behavior. Contrary to previous research, there was no statistically significant difference among age groups of Filipino women living in Metro Manila in terms of their gynecological health information seeking. However, significant differences in gynecological health information processing and use across four age groups were identified.

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