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ABSTRACT

This thesis analyzes the role that media plays in covering music events and how the perception of Filipinos is affected by the coverage. 2012 has been a busy year for Filipino music enthusiasts as a lot of music events were staged in the country. With the surge of foreign music events in the Philippines, the researcher looks at how much attention the Philippine Daily Inquirer, Summit Media and When In Manila gives to these foreign acts in comparison with their coverage on local music events. The researcher examines the treatment of media on local and international music events through archiving, interviews and a survey and utilizes the subculturalism framework to analyze the data. With the domination of foreign music events, the researcher finds an imbalance on the coverage of local and international music events. Journalism through the various platforms of media plays a vital role in giving exposure to these music events and influencing music consumers on which music events to patronize.


Bonayon, M. A. (2013). Interpreting Ensembles: A comparative study of the promotional coverage of local and international music events by the Philippine Daily Inquirer, Summit Media and When In Manila in the Philippines from January to December 2012. Unpublished Undergraduate Thesis, University of the Philippines College of Mass Communication.

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