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TITLE: Reading beyond the strokes A study on Pnoys portrayal in PDI, PhilStar and MB editorial cartoons from election period to his first year as president

ABSTRACT: This study examined how the three major Philippine broadsheets (Philippine Daily Inquirer, The Philippine Star and Manila Bulletin) portrayed President Benigno Aquino III in their editorial cartoons. The cartoons used for the study were those that were published since the first day of 2010 elections (February 9, 2010) until his first year in presidency (June 30, 2011). The said time frames were chosen for the researchers to see if there were changes in the three newspapers’ portrayal of the President. To further substantiate the findings, the researchers also got the readers’ sensitivity to and awareness of the changes, if any, in the editorial cartoons.

This research was firmly guided by the modern semiotics theory, Langer’s theory of symbols and gatekeeping theory. Since the study delved on the editorial policies and interaction between readers and the symbols and/or signs presented in editorial cartoons, the researchers deem it fit to utilize the assumptions of the said theories.

Finally, to gather pertinent data, the researchers employed three methods: content analysis, focus group discussion and interviews with the newspaper’s cartoonists and editors.

View Thesis:File:Mesina, Karen Lou Tolentino - Recio, Eloisa Manalus 04-2012 Reading beyond the strokes A study on Pnoys portrayal in PDI, PhilStar and MB editorial cartoons from election period to his first year as president.pdf

  • This page was last modified on 29 March 2012, at 11:40.
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