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Talking Heads: A Study on the Role and Functions of the Presidential Communications Group in Media and Governance


This undergraduate thesis studies the context surrounding the creation of the Presidential Communications Group, as well as its functions and whether the group is able to fulfill its functions and objectives. As far as consequences are concerned, its creation and unique organizational structure yields many implications for the government. Two hundred students were surveyed, and focus interviews conducted among government official and the press in order to concretely gauge public opinion. The PCG represents a failed government opportunity given the significant amount and breadth of criticism it has received in its short existence. The reorganization of the existing Office of the Press Secretary into a three-member body has presented new prospects in addressing new social media, although it has blurred the link between communication and governance roles. As a government institution the PCG cannot afford to compromise its roles as a gatekeeper of information for the state, while striving to be completely open and transparent to the public. Despite so-called "birth pains,"- which have to be fully addressed as well - the PCG must be able to operate efficiently. It has to keep the public well-informed and well-engaged, and at the same time address the nuances of new social media in presidential communication.

Keywords: presidential communication, media, governance, Presidential Communications Group

de la Fuente, F & Jimeno, J (2011). Talking Heads: A Study on the Role and Functions of the Presidential Communications Group in Media and Governance, Unpublished Undergraduate Thesis, University of the Philippines College of Mass Communication

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Subject Index : Public relations and poltiics

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