Personal tools
Jump to: navigation, search
Line 12: Line 12:
[ View Thesis]
[ View Thesis]
[[Category:CMC Thesis]][[Category:Theses]][[Category:Department of Journalism]][[Category:2014 Thesis]]
[[Category:CMC Thesis]][[Category:Theses]][[Category:Department of Journalism Thesis]][[Category:2014 Thesis]]

Latest revision as of 17:06, 8 April 2014

A Comparative Analysis of the Coverage of the Philippine Star and the Philippine Daily Inquirer of the PBA Teams from the Manuel V. Pangilinan and San Miguel Corporation Group of Companies vs. the Other League Teams


This study sought to determine if there is a bias towards the Philippine Basketball Association teams owned by the Manuel V. Pangilinan and San Miguel Corporation group of companies in the Philippine Star and the Philippine Daily Inquirer due to a perceived advertising clout that they hold over the newspapers. It was a descriptive research that looked at the current state of sportswriting with regard to the PBA. The study also sought to explore whether the political economy of mass media shape news, compromising journalism ethics and principles in the process. Two research methods were used in this study: (1) a content analysis of the advertisements, articles, and photos depicting each PBA team in the Philippine Star and the Philippine Daily Inquirer and (2) in-depth interviews. The researchers found from the content analysis that the two broadsheets provided sufficient publicity to all PBA teams, regardless of whether their owners are big advertisers or not. However, they discovered that the league’s sportswriting ‘culture’ relies heavily on human relationships established between the companies and the gatekeepers of information.

Key words: Agenda-Setting, Political Economy, Media Reality, Sportswriting, Sports journalism, basketball, PBA, San Miguel Corporation, Manuel V. Pangilinan

View Thesis

  • This page was last modified on 8 April 2014, at 17:06.
  • This page has been accessed 4,672 times.
The Fine Print: contents on this site are owned by whoever posted them (as indicated on the page History). Neither the DILC nor the University is responsible for them in any way. DILC reserves the right to delete them if they are deemed in violation of the University's Acceptable Use Policy and other applicable laws.