Personal tools
Revision as of 19:04, 23 February 2011 by Csbelison (Talk | contribs)

(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search

Getting Hooked: Motivation, Evaluation and Usage of


Twitter is a new social medium that focused on the idea of what is happening now, offering simple features, yet equally satisfying as other complicated social network sites. Utilizing Uses and Gratifications Approach and Social Construction of Technology, the researcher explored the usage of among Metro Manila university students. Through online and face-to-face surveys, supported by online interviews, the researcher established the motivations, evaluation, and general usage of the site. It can be said that the social media experience that Twitter gave was the interrelationship of these concepts. Boyd and Ellison (2007) laid out the definition of social network site (SNS), but this definition suggested a passive use of SNS. Users were well immersed into SNS. To attain full experience of SNS, particularly Twitter, the user must fulfill four factors: creating a profile; forming a list of contacts; viewing, traversing and interacting with this list of contacts; and updating profile frequently. With this, the users’ motivations, evaluation and usage of SNS will merge to being a worthwhile social media experience.

Losa, Michael Vincent Andrade(2010).Getting Hooked: Motivation, Evaluation and Usage of, Unpublished Undergraduate Thesis, University of the Philippines, Diliman, Quezon City.

View Thesis in flipbook: Getting Hooked (UP Webmail Account required)

Subject Index: Online social networks, Students--Metro Manila--Philippines

  • This page was last modified on 23 February 2011, at 19:04.
  • This page has been accessed 3,408 times.
The Fine Print: contents on this site are owned by whoever posted them (as indicated on the page History). Neither the DILC nor the University is responsible for them in any way. DILC reserves the right to delete them if they are deemed in violation of the University's Acceptable Use Policy and other applicable laws.