Pagwawari sa Hiraya Manawari: The construction of values in the children-oriented program Hiraya Manawari

ABSTRACT

Villamayor, M. C. S. (2014). Pagwawari sa Hiraya Manawari: The construction of values in the children-oriented program Hiraya Manawari. Unpublished Undergraduate Thesis, University of the Philippines, College of Mass Communication.

It is undeniable that the media plays a big role in society, but how does the media represent values in broadcast programs? The study identifies the values constructed in media programs, specifically children-oriented programs. The point of observation of this study is the values education children’s show produced by ABS- CBN, Hiraya Manawari, through the themes presented in each episode’s narrative. The study is guided by F. Landa Jocano’s pamantayan (standard) system. The data and analysis are guided by the theory on narrative semiotics and objective hermeneutics. The episodes were categorized based on how the values were manifested by the characters in each narrative and the value orientation exhibited in the episode. There are three classifications: damdamin (in relation to self), kapwa (in relation to others), and dangal (in relation to society). Based on the study’s parameters, it is found that the value orientation constructed in the program focused on the damdamin (self) and kapwa (fellow beings).


Keywords: values, television drama, Hiraya Manawari, pamantayan

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