UP Advertising Core

UP Advertising Core
UP AdCore
UP Advertising Core Logo Small.png

Established 2006
Type College-based and University Wide Organization
Location UP Cesar E.A. Virata School of Business (formerly known as College of Business Administration)
Website http://www.upadcore.com/


The UP Advertising Core or UP AdCore, is UP's first and premier advertising organization based in the Cesar E.A. Virata School of Business. Launched at the start of the Academic Year 2006-2007, its formation began when the lack of a business-based advertising organization in the university was identified. UP AdCore was founded to respond to the growing number of students interested in the field of advertising. It is an organization dedicated to promoting awareness on effective and responsible advertising to the Filipino youth.

UP AdCore

The UP Advertising Core (UP AdCore) is the only student-run, not-for-profit organization and student advertising agency based in the Cesar E.A. Virata School of Business (VSB) of the University of the Philippines, Diliman (UP Diliman).

Inspired Involvement starts here.

Our Pool of Creative Professionals
We are an organization of almost one hundred young and dynamic advertising enthusiasts from all colleges and schools of UP Diliman. Dominated by student members and alumni from the College of Business Administration, College of Fine Arts and College of Mass Communication, we are your pitch-perfect team of portfolio-backed artists and marketers.

We also take pride in being mentored by three of UP Diliman faculty’s best. Our head organization adviser, Mr. Raymund Acedera, is the founder and managing partner of BranDev Consulting, a Brand Development company. Our two other organization advisers are corporate and academe distinguished marketing experts Mr. James Ryan Jonas, Mr. Louie Lee and Mr. Nicardo Falcis.

Our Portfolio of Steadfast Excellence Marketing:
UP AdCore boasts of being one of the home organizations of student winners in Marketing and Advertising competitions produced and/or participated in by UP CBA.

Something we would like you to see for yourself, our creatives portfolio is a collection of campaign outputs from internal projects to client partnerships made by our artists mostly from the respected institution of the UP College of Fine Arts.


Academic Year President VP for Creatives VP for Finance and Corporate Affairs VP for Human Resources VP for Public Relations and Promotions VP for Special Events and Logistics
2014-2015 Daniella Marie Adriano (VSB) Carlos Francisco Quimpo (CFA) Beverly Joy Ching (VSB) Sabrina Gabrielle de Ocampo (CSSP) Hillary Corinne Joven (VSB) Sylvie Selina Reyes (VSB)
2013-2014 Joe Drigo Enriquez (VSB) Jed Adriel Berenguer (CFA) Danielle Vitriolo (CMC) Reginald Baron (CHE) Giamel Griego (VSB) Jerica Ann Ducanes (VSB)
2012-2013 Angelo Avendano (VSB) Nikko Allen Pascua (CFA) Trixie Ariane Tan (SE) Danalaine So (VSB) Joe Drigo Enriquez (VSB) Camilla Carag (Eng'g)
2011-2012 Jhanette Claire Co (VSB) Alexis Jarantilla (CFA) Arthur John Operania (VSB) Jhenard Cayaban (VSB) Jacques Reyes (SE) James Victor Javier (VSB)
2010-2011 Adrian Manlapig (VSB) David Val Christian B. Agoncillo (CFA) Jhanette Claire Co (VSB) Jowee Caraso (VSB) Yasmin Alyssa B. Cruz (CFA) / Danne Mavigale Lim (CSSP) Aimee Bacallan (VSB)
2009-2010 Jenina Teresa D. Santos (VSB) Danne Mavigale Lim (CSSP) Geneve Ann Magtalas (VSB) Kamille Almira Barroga (VSB) Raenald Renz de Jesus (VSB) Adrian Manlapig (VSB)
2008-2009 Farrah Jem Rodriguez (VSB) Sandra Dans (CFA) Jenina Teresa Santos(VSB) Bea Sandiego (VSB) Janina Lagunda (VSB) Enrique Noel Ebarle (VSB)
2007-2008 Delbert Stanley Ty (VSB) Jericho Gonzales (CFA) Farrah Jem Rodriguez (VSB) Janina Lagunda Jenina Teresa Santos (VSB) Cecilia Marbe Sagarino (VSB)
2006-2007 Gabriel Emmanuelle Laurel (VSB) Jin Joson (CFA) Jay Lagman/Patricia Choa (VSB) Myles Guillermo (VSB) JA Atienza (VSB) Jose Anton Torres (VSB)




See Also

You may visit http://facebook.com/upadvertisingcore to know more about The UP Advertising Core.