Difference between revisions of "Asian Institute of Tourism"

Line 52: Line 52:
Today, AIT remains in the forefront of tourism education and training in the country. As tourism becomes a global strategic agenda, it continues its leading functions and actively maintains its links with the various sectors of society.
Today, AIT remains in the forefront of tourism education and training in the country. As tourism becomes a global strategic agenda, it continues its leading functions and actively maintains its links with the various sectors of society.
== History ==
== History ==

Revision as of 18:57, 3 September 2009

The Institute

The U.P. Asian Institute of Tourism is the premier institution of tourism education in the Philippines. It is the first school in Southeast Asia to offer a four-year degree program leading to a Bachelor of Science in Tourism.

Its mission is to upgrade the travel and tourism profession by providing high quality education and training to students who will be the industry's future managers, entrepreneurs and technical experts.

Asian Institute of Tourism
Instituto ng Turismong Asyano
Established 1975
Type University of the Philippines College (officially Degree-Granting Unit)
Dean Dr. Corazon Rodriguez
College Secretary Ma. Criselda Gatchalian-Badilla
Location Commonwealth Avenue, UP Diliman, Quezon City, Philippines
Website UP Asian Institute of Tourism Website


The Institute performs the three basic functions of teaching, research and extension, fulfilling the following objectives:

  • To develop entrepreneurs, managers and qualified staff for the tourism industry
  • To assist in the development, growth and professionalization of tourism
  • To provide a realistic instructional and research laboratory for tourism operations and management
  • To provide a place for the conduct of professional and technical programs for the hospitality industry

Today, AIT remains in the forefront of tourism education and training in the country. As tourism becomes a global strategic agenda, it continues its leading functions and actively maintains its links with the various sectors of society.



  • 1973

Concept of a tourism institute becomes subject of discussion among tourism agencies and in academic circles

  • September 23, 1975

Tourism Secretary Jose D. Aspiras formally proposes the establishment of the tourism institute during the 6th Regional Asia and Australasia Hotel and Restaurant Convention

  • September 1975

UP President Onofre D. Corpus directs his Program Development Staff to prepare project study for the creation of the Asian Institute of Tourism (AIT).

  • December 26, 1975

RP President Ferdinand Marcos approves AIT's creation as a tripartite project of the Department of Tourism, Philippine Tourism Authority and University of the Philippines.

  • February 6, 1976

A Memorandum of Agreement to establish AIT is signed by Tourism Secretary Jose D. Aspiras, Philippine Tourism Authority General Manager Rodolfo Cacdac, and University of the Philippines President Onofre D. Corpuz

  • February 26, 1976

The UP Board of Regents during its 869th meeting confirms the Memorandum of Agreement, thus, paving the way for the formal founding of the institute.

  • 1976-1978

AIT holds temporary office at the UP Alumni Center while AIT Complex is being constructed.

  • June 1977

The BS Tourism Management program is offered as a four-year degree course in UP. It attracts an initial batch of 28 students.

  • November 20, 1978.

AIT Complex is inaugurated by First Lady Imelda Marcos. Event marks the creation of the first such institute in Asia.

  • March 1979

AIT produces first 12 graduates of the BS Tourism program

  • 1988

Prof. Daniel G. Corpuz is appointed Dean of the Institute

  • 1989

AIT House is leased to Brentwood Corporation and renamed AIT Hotel.

  • 1991

Prof. Evangeline M. Ortiz is appointed Dean of the Institute

  • 1994

Lease by Brentwood is terminated. AIT Hotel is closed.

  • 2001

Prof. Reil G. Cruz is appointed Dean of the Institute

  • 2004

Dr. Ma. Corazon P. Rodriguez is appointed Dean of the Institute

Academic Program

  • Bachelor of Science (BS) in Tourism

The Bachelor of Science in Tourism is a four-year course that aims to develop entrepreneurs, managers and qualified personnel for the tourism industry.

The program requires a student to take 47 courses equivalent to 150 units. Around 45 units are general education subjects (under the Revised General Education Program of the University) taken in service units of the University, such as the College of Arts and Letters, College of Social Science and Philosophy, and the College of Science.

The remaining units are taken in the Institute and consist of 19 required tourism subjects; five tourism electives, six units of which could be for study of one foreign language; and internship of 360 hours. On average, this requires taking 18 units per semester over 4 years, excluding internship (with a credit of 5 units) during the summer of 3rd year.

The subjects cover general management, accounting and finance, marketing and promotions, tourism laws, tourism planning and development, and courses that discuss the various facets of the tourism industry.

A special feature of the program is the internship in any of the industrial sectors of tourism. Students are required to undergo 360 hours (equivalent to five course credits) of training in the summer prior to their senior year. By getting practical exposure in a sector of their choice, students can make informed decisions on their career options, which may be in the airline, hotel, resort, convention, travel agency, tour operations, national tourism organization, and allied fields.


Dr. Corazon Rodriguez serves as the Dean of the Institute. She is assisted by the Institute Secretary and two other Directors in managing the affairs of the school.

Office of the Dean
Tel: 922-3891
Email: dean.ait@up.edu.ph

Prof. Ma.Criselda Gatchalian-Badilla
Institute Secretary
Tel: 928-3327
Email: ois.ait@up.edu.ph

Prof. Virgilio Maguigad
Division of Research, Training and Extension Services
Tel: 926-9442
Email: ait.dtres@up.edu.ph

Prof. Richard Phillip Gonzalo
Division of Academic Affairs
Tel: 926-9477
Email: daa.ait@up.edu.ph

Student Organizations

Aside from the AIT Student Council (AIT-SC), there are three other student organizations based in the institute. These groups regularly stage exhibits, seminars, shows and other educational events that overall contribute to a lively and stimulating atmosphere in the institute.

Related Links

UP Newsletter: Domestic tourism is a way to respond to global recession—UP-AIT [1]


Asian Institute of Tourism website (http://www.upd.edu.ph/~ait/index.html)

UPD Seal.png Colleges ArchitectureCircle.gif Arts and LettersCircle.gifBusiness AdministrationCircle.gif EconomicsCircle.gifEducationCircle.gif EngineeringCircle.gif Fine ArtsCircle.gif Home EconomicsCircle.gif Human KineticsCircle.gif LawCircle.gif Library and Information StudiesCircle.gif Mass CommunicationCircle.gif MusicCircle.gif NCPAGCircle.gif ScienceCircle.gif Social Sciences and PhilosophyCircle.gif Social Work and Community DevelopmentCircle.gif StatisticsCircle.gif Tourism
Institutes Archaeological Studies ProgramCircle.gifAsian CenterCircle.gifInstitute of Islamic StudiesCircle.gifInstitute of Small Scale IndustriesCircle.gifSchool of Labor and Industrial RelationsCircle.gifTechnology Management CenterCircle.gifUP Population InstituteCircle.gifSchool of Urban and Regional PlanningCircle.gifThird World Studies Center
Campus UP Computer CenterCircle.gifDiliman Learning Resources CenterCircle.gifDiliman Interactive Learning CenterCircle.gifUP Main LibraryCircle.gifNational Engineering CenterCircle.gifDMSTCircle.gifCenter for Women StudiesCircle.gifGenetic EngineeringCircle.gifCreative Writing CenterCircle.gifFaculty CenterCircle.gifCenter for Integrative and Development StudiesCircle.gifFaculty CenterCircle.gifUP PAG-ASA Astronomical ObservatoryCircle.gifLaw CenterCircle.gifNISMEDCircle.gifSentro ng Wikang FilipinoCircle.gifUP Vargas MuseumCircle.gifBusiness Research FoundationCircle.gifDevelopment Center for FinanceCircle.gifCenter for International StudiesCircle.gifAng Bahay ng AlumniCircle.gifU.P. Film InstituteCircle.gifInstitute of Creative Writing
Community InternationalCircle.gifShopping CenterCircle.gifBahay KalinawCircle.gifPook RicarteCircle.gifPook PalarisCircle.gifPook DagohoyCircle.gifUniversity HotelCircle.gifBarangay UP CampusCircle.gifUP VillageCircle.gifResidence HallsCircle.gifAcademic OvalCircle.gifOblation Plaza/UP OblationCircle.gifParish of the Holy SacrificeCircle.gifChurch of the Risen LordCircle.gifCoopCircle.gifKrus Na Ligas
Life UP Fighting MaroonsCircle.gifUP Pep SquadCircle.gifPhilippine CollegianCircle.gifDZUP 1602Circle.gifUP FairCircle.gifStudent OrganizationsCircle.gifInfirmaryCircle.gifUniversity Food ServiceCircle.gifSTFAP