Commercializing Movies-The Perception of Filipino Moviegoers to Product Placements in Local Films

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ABSTRACT

The research study, Commercializing Movies: The Perception of Filipino Moviegoers to Product Placements in Local Films discusses the effects of product placements to young moviegoers, the primary target of advertising efforts. This study aims to give foundation to the relationship of product advertising and film as this is already a union that prevails in the country today. With this study, both the film producers and the brand owners would realize the kind of product placements that the young audiences prefer.


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Subject Index: Advertising--Philippines, Branding (Marketing), Advertisers, Advertising in motion pictures, Perception in children